Idealogian

Danish Diet

Denmark bans enriched cereals made by Kellogg

Danish health authorities yesterday said they have banned several vitamin-enriched products from the breakfast cereal maker Kellogg, saying they could be harmful if eaten regularly.

The Danish Veterinary and Food Administration (DVFA) turned down an application from the company to sell the new products, saying the levels proposed could pose a risk to consumers.

Kellogg’s insists fortification of its products was not new and that it had done so in other countries, including the United Kingdom, for many years.

The company told the DVFA of plans to add iron, calcium, vitamin B6 and folic acid to 12 cereals and six cereal bars.

A DVFA spokeswoman said: "We have done an evaluation and, based on what Danish people eat and the amount of vitamins and minerals they already consume, we think it would have a high impact.

"The amounts proposed could be harmful to general health or food safety."

Hmm... I think I'd be wary of taking diet advice from any country whose people are named after a dessert pastry.