Idealogian

Irrational Exuberance

Women's rational thought goes out the window when shopping

German scientists say a woman's rational thought disappears when she goes shopping.

Researchers at the University of Munster in Germany said female shoppers simply lose the ability to think straight.

They measured the electrical activity in the part of the brain which deals with common sense and rational thought in female shoppers.

They discovered the part of the brain governing the emotions and pleasant feelings was in overdrive, says the Daily Record.

To be fair, though, their findings weren't limited to women:

The scientists also found men experience a similar loss of control when offered the chance to buy electrical gadgets, fast cars and computer games.

Which is the only rational explanation for why I just bought an iRiver iHP-120 (reviewed here as "the best hard drive portable on the market," beating out the iPod) when I already have a Nomad Jukebox 3. And let me say, it is sweet!